ALAMEIN, makers of outdoor furniture, were ready for an brand refresh, to cater to a younger audience who are keen on the outdoor experience. For the logo, it was essential to keep the ethos light, and integrate “go outdoor” as a call to action. For a more playful setting, a bold color signature is weaved in alamein social media graphics and website. In 2022, WHITE MAZE updated the site below to include e-commerce functionality.